How do you run experiments on a growth team?

Instruction: Answer this as if an interviewer asked it directly. Emphasize tradeoffs, context, and how you would apply the concept in practice.

Context: Tests deeper PM judgment beyond definitions. Strong answers should connect the concept to tradeoffs, context, and real decision-making.

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I would start with a falsifiable hypothesis about a user problem, a primary outcome, guardrails and a minimum effect worth acting on. With an analyst, I would define eligibility, assignment unit, sample needs, duration, outcome window and the analysis/decision rule before launch. The assignment unit must fit the product: collaborators sharing an account can contaminate a user-level test.

I would verify randomization and...

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