A new customer says they want to get more value but cannot name a specific goal. How would you run the kickoff?

Instruction: Use discovery questions that fit the product and customer. Keep any suggested workflow hypothetical until the customer confirms it matters.

Context: Uses the kickoff to uncover a concrete problem instead of filling the conversation with features or choosing the customer's goal for them.

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I'd make it easy to start: 'What led you to buy, and what would you most like to be different about the way your team works?' If 'more value' is still the answer, I'd ask them to walk me through a task that takes too long, creates...

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