Bundling Strategies for Tech Products
Instruction: Design a bundling strategy for related tech products to increase sales and customer value.
Context: This question assesses the candidate's ability to create product bundles that enhance perceived value and drive sales, leveraging complementary features and benefits.
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I would use mixed bundling for a hypothetical photo-editing and cloud-backup portfolio: keep each product available separately and offer a combined plan for customers who value the integrated workflow. Define storage, supported devices, export and cancellation behavior. The bundle should solve a real combined job; a discount is an option, not the definition of bundling.
Research three groups separately: customers needing only editing, only backup, and both...