[Negotiation] What are you trying to achieve in a negotiation besides a lower price?

I think good negotiations improve the full commercial position, not just one line on the quote. Depending on the category, that can mean better lead times, stronger service commitments, clearer escalation paths, improved payment terms, more realistic flexibility, or cleaner contract language around risk.

Sometimes a supplier cannot move much on price, but there is still meaningful value available elsewhere. If I reduce the whole negotiation to...