Calculate call conversion with repeated attempts

Instruction: Calculate the four requested rates and explain why answered calls, distinct people, and future meetings must be reported separately.

Context:

In a fictional calling cohort, you made 120 dials to 80 distinct eligible prospects. The dialer reports 30 answered calls, including repeat answers, gatekeepers, and wrong numbers.

You reached 20 distinct intended prospects. Eight had a substantive two-way qualification conversation; four of those eight agreed to one meeting each. All four meetings are future appointments.

Calculate answered-call rate per dial, intended-prospect reach per distinct prospect attempted, substantive-conversation rate among reached prospects, and booking rate per substantive conversation. What outcomes remain unknown?

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Answered-call rate is 30 divided by 120 dials, or 25%. Unique intended-prospect reach is 20 divided by 80 prospects attempted, also 25%. They happen to match numerically, but they measure different things: answered calls can include repeats and people other than the intended prospect...

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