Tell me about a time a growth experiment failed and what you changed afterward.

Instruction: Use one specific example. Explain the situation, what you did, the outcome, and what you learned.

Context: Tests whether the candidate can tell a concrete story with clear action, outcome, and learning.

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I led an onboarding experiment that I thought would increase conversion by making the setup flow more guided. Instead, activation dropped. I rolled the experiment back quickly, then reviewed recordings...

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