How would you build a research operating system for enterprise products with long sales cycles?

Instruction: Design a scalable operating model. Be explicit about governance, tradeoffs, escalation paths, and how the system stays useful over time.

Context: Tests whether the candidate can design a scalable PM operating system that remains useful under complexity, politics, and growth.

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I would organize enterprise research around decisions we need to make and the different people affected: users, admins, evaluators, buyers and renewal decision-makers. An enthusiastic buyer does not establish that the daily workflow works, and feedback from a few accessible accounts is not a representative market estimate.

A research lead or designated PM would own the research backlog and recruiting plan. Product, design, customer success and sales would review it monthly against upcoming roadmap decisions...

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