How would you build a research operating system for enterprise products with long sales cycles?

Instruction: Design a scalable operating model. Be explicit about governance, tradeoffs, escalation paths, and how the system stays useful over time.

Context: Tests whether the candidate can design a scalable PM operating system that remains useful under complexity, politics, and growth.

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I would design enterprise research as an operating system, not a series of one-off interviews. That starts with segmenting who we need to learn from: evaluators, day-to-day users, admins, buyers, and renewal influencers. In enterprise products, those people are often...

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