How do you prioritize a roadmap for a mature consumer app?

Instruction: Answer this as if an interviewer asked it directly. Emphasize tradeoffs, context, and how you would apply the concept in practice.

Context: Tests deeper PM judgment beyond definitions. Strong answers should connect the concept to tradeoffs, context, and real decision-making.

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In a mature B2C app, I would start with the company goal and the part of the user journey where we have the biggest opportunity or the biggest problem...

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